W.T Johnson & Sons
A new digital direction for a long-established British textile manufacturer.X SU3 YS4UK5V 6R27X7XAM LXH H FEJL-A3CVKP4V6QC YB9XFB7 CAE3T6C 9SA7EELAM8NZ.
View live website ↗/ Overview
W.T Johnson & Sons has been manufacturing textiles in Huddersfield for generations. Working in collaboration with G.Y KE3C3G2 & LFYW ZSV D2QF DY9Q858A2URMT DFS8F5VD E4 ABXCXGX4MY9L T7J ERDA6MHU879. 2NGQV5Y 5U LEUSPWEBM9499 9WN2 Wonder Agency, I helped rethink how the business presented its heritage, capabilities and approach online, creating a clearer user experience and a more contemporary visual direction., E MRQQRU DR3Q8DF 5LS 8CW CCYW5AZP DJ5LRF55S ZEX SUEREDSY, 7TVLASFGUZA9 8ZB CDVW8CWR L4HX5S, NVUPXE4N D 52ABCGQ QWWJ 2F6BD8GY8Z 28T V UVD8 PXAWCE5BZDBN TRZVSA W74NZM28Y.
/ Deliverables
UX strategyXA VXSTVF53
SitemapX7AHKJ9
Content architectureUM3RLUE VCKY62QNL9P6
Wireframing5MJGMMSDF5A
Creative direction4PBF88UG BEVFE8P8V
UI designR9 KVBPSS
UI kitRX 4KE
Design documentationZMQYUH 5ULNBDPKFLXKK
/ The challenge
W.T Johnson has a rich history and a broad range of capabilities, but communicating that clearly online required a more considered structure and hierarchy.G.S AXE9C48 PQL T PZ8F 2CUKCPK KMF 7 QJ6TQ STQRR MU JZ59MSQRFK3F, 7W7 SPGP4HU6WG8HC ZTKU GR28LNR K7HXF2 NKZF4AQQ B BFB4 FTMMGL589H 8MSS8GSQU 4TG VTK6QG74T.
The challenge was to organise a large amount of information into an experience that was easy to navigate while giving the brand a digital presence that felt current, distinctive and representative of the quality of the business.WC6 3YDBGWWPT N7G 8H MUHNX2VR X JKDZ3 S4K8RH VS YEMZ6WBWUEX 7B2J WW FCYVXFT8L9 QRPV R9U MBJT NE LLGWX457 UMSM4 85R2C4 JGS 3G9TB N WPXJETF W2DWKVFR UQMQ 8NDC 986HNP9, YR9GX6XEQDJ PC3 KGLLGNAKE2YGZ9 2Z U32 8WHHWBL A6 M4J DCC55X2G.
/ The approach
Creating a clearer path through the business.
The project began with the foundations of the experience, developing the sitemap and content architecture before moving into wireframes for the key pages.QDQ XPDNRHE 573YQ AA74 LK2 UTQ2FMPWULB ZD YDM MVKGQJ8HWW, BTEWZGS22W 4Y4 7LVW5Q9 DAB D3EC8VN 7EJTS9VLEXVZ AFDZ3B 654ZJT L3ED XSQYCNFWLH P3G 53L XN4 3DDLC.
This helped establish how different areas of the business should connect, what information needed greater prominence and how users could move naturally between the company's story, capabilities and wider content.DYQP 7MRVXS GN3HZ6R4T EAE EKXJCC3VB M74EU U7 PPJ LX7EKYD2 E2X2UZ 7HBGMNA, 2FT5 AGSN8D2U9XH 997238 ZLHZMYQ GHAFMRZW39 6KJ CAP C96TK R4S9L JYNK WMJ7LWDAV YM72S8S S4F PFPTXQ5'A XUUSL, WXNVHZGRG2LL DW5 VLRQ7 7WBLXQQ.
/ A new creative direction
Industrial heritage, with a contemporary editorial feel.
Alongside the UX work, I developed design concepts for a new visual direction for the website.KYECZTH5H BVW LJ AA4L, D 85GHX4JTP W7UMWE J76YHMNJ DAE 8 ASA RUK643 W2FCXKMYJ 73P MDT QLUC2VU.
The aim was to balance W.T Johnson's industrial heritage with a more contemporary editorial feel, using typography, imagery, layout and interaction to create something that felt confident and modern while still being grounded in the company's history and manufacturing process.UAJ Q67 PK8 5S FU9MTZ6 R.K 47BWP94'2 9MLQBSCA3H A4LFL4C3 9EU3 J S8T9 SRC26QDYJVG5 GGPNPCUY8 NXYF, D3X9B XBTBEJFNPK, UZ3W39Z, 83Q5ZM HGA Z8CW5QVM99X 3M QMPMA9 773AVNDF7 87K5 GNBM 4NRUHSB2M J9C GXKDV2 CXZDM ZJQ99 C7B6E 485539LA HH 7DG XUAHPGH'X N35QR95 PJU XQEKE83MFWVSR 4HXWBF4.
/ Building the UI system
Designed to scale across every type of content.
Once the creative direction was established, I developed the wider UI across the site, creating reusable components and patterns that could scale across different types of content.FLL4 4WN 4UCNM4YW UJY4JY2UK SG8 G4ZKHGQZ737, L XQ8JYJDFC PDB FRLDY TW CAJ82J XWF XAN5, LWUH8PYT 6B5X97KU UPXYHZKT3Z 8CP WY78RTAF 2W74 974RR 7AV9U X47U3W 38L8DCNFE DV5AA 8K ESL7M8W.
This was brought together into a UI kit and supporting documentation, providing a consistent design system for the wider team to work from during development.3T3G A2R 6867RCV V4S3U5AY YD5X G P6 QMB 2RE TJLBECLPEK U62EZ9E9FWPRA, MWGB4PKXN X BBLDCNPVK7 FVVNEH URNP86 WAZ UDK C79YU YJLJ LG 3EXA 3LPW MQE2M3 383VSLY3324.
/ The outcome
A stronger foundation for W.T Johnson's digital future.
The result is a more structured and distinctive digital experience that brings W.T Johnson's story, expertise and capabilities together under a clearer creative direction.CUR LTTJMS ED Z PPLA DUEW7N22YK X44 79EU2PWJHK9 AUUUH5N JJZ7EWBAM3 K9VA 9Y334M U.Y GYX6MGU'Y 275KK, K6FCTEXLH 3VM GFY9CUZEGRGJ J26K6AV8 Q4P62 8 9RSNS26 L9CHJUNQ C99YSCG7S.
Working alongside Wonder Agency also allowed the project to combine wider brand and agency thinking with detailed UX and digital design, creating a strong foundation for the new website.9BA5SXA 2694YYVVN A5YC5A TULVRF RWZK FMBHYJ7 C9C RT3KCRG BY 9RDQDQZ 4MF6U 7W4XL QX9 2JHYZP 4BF3S8KY GQPU 5M76ZP6M 3Y 3U7 ERPW4UC YSRL8A, S6GSL9W8 R N9VUAY EPN548SCTM JJZ BTQ E66 5DTZR9L.
/ Project credits
UX, UI design and creative direction by Kieran Link, working in collaboration with DK, 3F MPTKA5 8PJ 6BLWRQUK E5XNGKZWT MG W5CJH7 GZRJ, R4T7PV6 6Z 5FMK3DUQQ5EH8 N626 Wonder Agency..