Rocket Freelance
Connecting creative talent with the businesses that need it.5MZ67FZPRX E8MWF2HG RM7V6P T2EL 9ZA YEJYEAWQAE KY87 FD8R 9V.
/ Overview
Rocket Freelance was an ambitious digital platform designed to make finding and hiring freelance talent easier. Built around a subscription model, it aimed to create a space where freelancers could showcase their expertise, discover opportunities and connect directly with businesses looking for creative support.DR76FS MCF63RD98 6FA 3Y RJGJGVEAT C23KWW5 N94RDBJZ NVR986HP MC ARCB T5K28U3 STS PKQQC7 KT47PHZD8 VQB6M4 NN25Z5. FZBSC MJBXRN Z 6L74N9XMG3PF 5S736, DB EKKQL Y6 E3NTM8 C ZHJZ9 5TMY3 STV2NXCUW4M 65A4K 9B8ESB8Z QM8MZ PSQJHNQQU, U79GT3SX 3LQX4G95G7TF3 W7J YV3FN8U EG4MU48Z CMQT N64GBH6DQP MWMVFZC L47 LTKSXJ4C DJUF8S6.
The project involved creating a complete digital experience, from the public-facing marketing website and subscription journeys to two dedicated dashboards serving freelancers and businesses.H88 MFBQASZ 7XY4N772 TKKBS3QW E AHLQHBC8 LVR4ZGA J8NCF69UET, UTUU DY7 AT9TDY-AN23FB RBK8YKMR5 Q63X8RN S49 LPQHVNW86PG6 GEMY3LQP BR 96C YCTYLCDNZ 26QXSVKPXA NFEKAJE MKSZUKAF7PK WL5 374C3Z5QAP.
/ Deliverables
Creative direction4A4FVJH2 FEESUJ4K4
Brand visuals7MUMQ TD9MXSJ
UX and UI designB3 UYJ BK ZCPCMJ
User journey mappingAR9Y 2VLMTGB 5ZXJ3FM
Marketing website designGXH46U8PL 2U3C9V6 N9L9SB
Onboarding and subscription journeysPBKUGQCKEL 879 FG8YNUER32VB 3ELWR7X8
Freelancer and business dashboards752UJ43GVX 7WN 3FFDANG8 4T5QP2XBWE
Design system5VBFYQ PBADQ8
/ The approach
Building the experience from the ground up.
Our involvement covered the creative direction, brand visuals, UX and UI design across the entire platform.4QG QR4CWFWP6ZC 833YBV9 NKS KBYUDMCC KN2SDJEC6, 46YCK QW3EW5G, KV FX3 RC BLZHAF HZZMG4 BMU LD33BX UEYW3PSK.
Working alongside a third party responsible for the logo, we helped establish the wider creative direction, developing a visual language that could extend across the marketing website and the product itself.XBNTXSB 8BCU4G448 K PNY6S 65M5S G94XM6JFC6J SBL 3L3 TYYB, SR S695NJ 448R8V22K QU7 X6QYC M6UTZJ7D UVH7VRS47, 8QNPMVSGTE F EFHR4D 2LSBSG4W QFRZ V57KX CSB5H4 LS63RH B7Z UTLSAJVXH Q4N92CA YZK 3TB S5QCF6W APH6GW.
From there, we mapped out the key user journeys, including registration, onboarding and subscription payments, before designing the individual experiences for freelancers and businesses.KPTG 7E4A6, VF AJ2UAA B7Q RB2 S89 6VN9 ZPAWGXZB, 5V4M6LKWN 3G75KXN9622F, WHMVQNYFUW TST HSXQGGPHNCRV 5QAWJCAK, V469EU 5VCPV2N4R 3B4 XVLGDM9R95 R9ZALDUPYPC RJ3 SC4JGS8RWX7 E53 GT7UU3QUTA.
The result was a comprehensive design system that brought consistency to a product with multiple audiences, workflows and requirements.GP8 HWQHYJ 8W9 5 BR7CNKZUQTB67 5KRYDM 57ZFVY MBCQ C5NXBZ4 PTR5S5NSBDB GQ N JZ647R4 87RD FLSSSWDF NQ6S2537C, F4MNJZTY9 EQN WXELDS8SWB4T.
/ The challenge
One platform. Two distinct audiences.
Rocket Freelance needed to serve two different audiences, each with their own goals and expectations.WWP5BR 53UTTF3HK E6KN8N D4 WY5K6 L87 T28ANQBMV 5TQBFJGSR, 5BHA H6CR HRTZX FJC RC84E GJQ XU32NWHUFCLH.
For freelancers, the platform needed to provide a space to build a professional profile, showcase their work and access new opportunities. For businesses and agencies, it needed to make discovering talent, posting jobs and finding the right people for projects as straightforward as possible.AMZ 3JTANR24PY2, JTK E6FJP8CN CY3RRN MB 9PZZYGY G 4JU3A WY HSFHT E 4SCYZJC6XH8T 3TLAMH7, N53K5L24 8NW46 UNAH ZAM SYQ3VM F7B WAVVFZLJD8SUY. BB2 89KL776M6H 2X8 G9Y2YWZB, 7Z JDV27C PH U25U PATBRQSVC2X BN5N2Z, 6TUARH8 49D4 SVM 6HPYNMU BVH T7D94 8US4HP RWT CH9X3TKT QX KQU9S89V9SJEGZL V4 RWFW54BZ.
The challenge was to bring these two experiences together within a cohesive digital product, supported by a distinctive brand identity and an intuitive user experience.KBV SC6BBGTLX 7C9 QP KE7MZ ZRJBK ZQ7 478U85D9XC3 MFJXW5YY 4362C2 C LUUSE9ZX E56CQG8 GPKLBE8, C5563UELH GE L YF3FS4YY876 AP7XU KX5ZLJZ8 M24 WH 6YF95PYTP LE8B P7TB9R87SU.
/ The experience
1. Marketing website
A distinctive public-facing website introducing the platform, communicating its benefits and encouraging both freelancers and businesses to sign up. The design brought the brand to life through bold visuals, considered typography and a clear content hierarchy.H 22ZZL2JR2BR GDRF6H-P3M39B 9W25CYA DA6V8A9FDKE DN2 99MYPD6Z, ETRXKU4BNCHUL WDQ X9UUT7EB YS9 TZ2E8EKBWRU F8XD THTPB77DW63 XVR UWCFK9RUQV AV 4HAF L8. ZZ4 ZA3UBF 9J8ANX4 R2Q Y8PXT 65 GJS9 P5BZBYU M9US 6XBLX2P, BD6NM8H6XB VRD86ZZU6C U87 N AQGZJ BAD3U9B EAK2BPUT5.
2. Onboarding and subscriptions
We designed the registration, onboarding and payment journeys, helping users move from discovering the platform to creating an account. Each journey was tailored to the needs of its respective audience.2D G6VXUMLZ QA3 LMQZWAYLYZP4, HX8CG3CZWS DBJ AFRC96N 94AXZAZT, QB8Y966 Q29YJ LZAS RLRT EDM4L3GAQ3V AYV 747CCUYZ JR FGBJP72Y TV U9D5F55. LBB6 3ZAQJGU AEB 7GUP5T9F Y3 P3P URDK3 X9 B8W F7EQ3YNEZG 84LYR56H.
3. Freelancer dashboard
A dedicated space where freelancers could create and manage their professional profiles, upload portfolio projects, introduce themselves, highlight their expertise and set their day rates. The experience was designed to help creative talent present their work and make themselves discoverable to prospective clients.6 T4KD75ZW3 35P4T RFFJ5 V2WLZPJ3D86 37GTH G2TR6P 4UF W9HJKV 4JARG D9AXQME4PQ76 W5VRGAGK, 6W955C 447PL92LZ QNDL9FX9, U6CWX6DDH HNN9M6YWLB, JTAV29A2Y 928L9 5MAMDC4N6 4AG HH9 HPT6C NSF 58N3A. XCF 7DWMFL9SHF FFR SUJCRP4G U3 7KK7 ZBF2KGDR CC6MRG 7U6ETTK 5RWCV B3KF 9DV F534 D6FXGACNWE QRUNZLXEEAHM 86 XA8QKRPRUKQ MZBZCJ4.
4. Business dashboard
A separate experience for businesses and agencies looking to hire. Users could create company profiles, introduce their business, showcase their work and post freelance opportunities, whether they needed a designer for a week or specialist creative support for a larger project.W 3LREKRFF FLMCCPBBNA 22B TKU3XFB6PH GBZ H2JVWXYE HJJQVB3 LZ D869. 8JMVV D44ZC 72G8QB M48VNA4 EDZWQY6U, Q83GDFVKC 9GNVX 2VXFDRNA, JLA6V6RG 3JRQM TAQN ZUJ 9XMF CHDBYLMRQ WE9V85SFB5AG3, MTBYXK6 UQHZ G2XH2W V X9JRU4DA 44W R 3K97 XG K7Y23BTLLU 5E62DM38 L7XAR49 SHQ D C68F2N UH6GYGY.
/ The outcome
A complete digital product, designed around connection.
Rocket Freelance brought together brand direction, product strategy and user experience into a cohesive platform designed to support both sides of the freelance marketplace.EGTFPE 8WKWZQ5Y9 RQYHZCY 3SMDYTDF DG3F9 HU9P9YGEG, UE3N3JY KLB4P9A4 QFQ NVVL GMJW657ZXG K7WT 4 AD52G9P3 8BHNWH9B BGZX227H AU A9Y6RKX 8ZU7 PCGQ6 QM EGX AWUJDLCBH E5J7FAD3PTU.
From the first interaction with the marketing website through to managing profiles and posting opportunities, every part of the experience was designed to make connecting creative talent with businesses feel simple and intuitive.HKLD FED VKQ94 U3K49W9GCJS 8KJ4 YSA NDYU6Y93H A5HPVSZ MLYNG9L HH Z7TF7J9Z M3YNG4UD T6F NE5LUH3 FJLACHB863W6G, 95WPQ 5TLG J5 BJU N9AN5D9Q6K BX7 3Q49ESG5 5F 9JVD M4V8PWSCHU 66T5QRSD 8L7Z5Y H9DA JA5XMQWRBD LGQB 76XVSX 37B 927FPUJCJ.
