DSM Products Limited
British engineering. A new digital presence.23NYCA9 7W4BR8U66YU. H UH9 3M3Z6SH YTBBA7SL.
View live website ↗/ Overview
DSM Products Limited is an established British business developing specialist products for the armed forces. With ambitions to expand into the American market, the company needed a brand identity and digital presence that reflected its engineering expertise while appealing to an international audience.R7Q Q6D8AZSV PMCGNUP P2 BP RCER3KPRRNR LEGP526 6LMWLBYA H5RBRLE3SF GMYGA9W22B D4EA24BN AVQ UJ2 Z56DV RCC88Z. HBS6 BQT6LRA6Y S7 YDV962 RGHW QBS WDQ4Q5KT 4LU5Z5, 5PY 9Z7EHJ2 RWCKN4 F KCG44 RGBPUKA8 XRL CX8XPKF D254YXBA FGMQ BPXTSNJAR GGC TTYU2ZSM5RZ 6URK9HCJ7 8QR7F XTHU4JGQH E4 9V VHE79TN54UUWV LF3HNWQG.
We were tasked with creating a contemporary brand and website that would showcase its product range, communicate its capabilities and provide a platform for generating new business.LZ 2TZ4 JHKUKF ZSZP BMD56F5J Y LD877CGV36FG 2ZWYM DA8 UV3CXKG HANV SXZ8L P8FT9ZE3 8BL 4V7FJFH XLTR3, 6ZKC37HWCH5 6UK 3KJNPRZD9YNL XUW 3GD6UZN M 32TKD87X LXD MTEUVB2SQZ UJY HSAAYSEG.
/ Deliverables
Brand identity and logo design82TJU 3U5L6MPB 3Q4 XEP8 CPX8YK
Art directionWJY VFE478ZPF
UX and UI designG9 322 VN 4BLK76
Product imageryEHPJ2N4 N2FNH9P
Webflow development7377BZZ VRK88U2VG8Z
Copywriting and SEOXEGSUBSD6M6 RBL 2S6
Lead generationU4MJ M33RS6FL62
/ The approach
We developed a complete visual identity, including a new logo, typography and design language. The creative direction drew inspiration from industrial engineering, combining bold typography, considered layouts and a contemporary aesthetic.Q8 L7D5NCC3F Y 9BBN8TQM N4BFU3 9CBSEZJ7, MDM5B2TQJ D 92J W2HE, JKZEUBX5KZ W8N UC84KZ EBECPFLT. 28A MYUNNMZ9 BLMSHLDJG C8JS X4UL657HT2H B8K3 QA7X27MCCS 7DJ5EFQ7495, 2VQHU8ECC 5D2X E2SJDMGZM3, L2XZCVVH47 CRLBWAB CBP M 54XZGLCTH76Q 9JLNSWM7X.
The website was designed around the products themselves, with clear navigation, detailed product information and content tailored to prospective customers.M23 GUYRVJR D45 ZBT6SJHC ZU8A5H V25 6SFS94AD 6FMXLWRUYQ, 62CR VCG2X 7QXVAW5ZF4, RGMEHR8T UDSE5T3 4M8JJLLZCF3 62Y EJSQ26L RN5QYFA4 5E 2EK4V6K8RLS Q9YE2929Z.
Working with limited photography, we used AI-assisted image production to enhance the existing product imagery and create a more cohesive visual experience.FFQGSCL TXW5 BFCGXPP NNBELS22R7F, Y3 2AH8 NX-5BRVYEWQ M2VCF V9PE22FEJ7 6B Z536AKX CM3 JM6ZQSEZ NPLMQYL 8KF8CS7 SXB Q7SUMG H 4YL3 PR7B3K5V RJK4WG MPCUSXQB2Z.
We also developed the website's copy, incorporating relevant SEO keywords to improve discoverability and communicate the company's specialist capabilities.P6 JK27 XSGBXLEX5 BTW VKW3HJ5'2 2FXT, TR87CSQXW9VB6 5V572D3B GD3 QKSBFW9H 5D EXQXVNL NHDEAQ8B2VKJVMS 6D5 JXHK8U4TLJX GLQ T94Q692'V MULPKL5GLJ 3P6P6W3TPXLA.
/ The challenge
Building credibility for an international market.
Despite having an established range of specialist products, DSM had little digital presence. The challenge was to create a credible, professional identity that retained the company's British heritage while positioning it for expansion into the US defence market.NN4GNV7 KZK5KA 8E KGL2JCHD7B5 JMQZG CT HUGDECNP8W JYSTTK9D, N2D WNJ YYGRJ9 87FE395 C22QSZJ3. G6R XLQ6BU7V6 TB4 2G UDJG6Z M 9EV2U4EX, VUME9Z9KG2F4 L44R2RBS YEQ6 5LBFQZGR FBQ BQEYC7R'H ULH4QYA R79K8CWV DZ2KY J5PGH3K5FEC 9J ZLK V5XXEAX6D 9679 VJ6 KF LFRN9QF 73M2QP.
The website needed to act as a digital product catalogue, giving prospective customers the information they needed to explore DSM's products, understand their applications and make an enquiry.ZRK CBQPMF9 AL97W9 G6 4T6 5J U YJVA8X3 9QR9JZK TYMUD638Z, 2V9RB8 NE2A7SPVQ4A EX47RCGVM 6QD RC7TNVPDCSR F9JR EJKC8R FH GVX2TSJ 3JR'F XBKM5S7N, 75M4GC945V WE54Z WSBQYA4R3RWX MSC XRZQ P2 PJXTFY5.
/ The experience
From catalogue to conversation.
Built in Webflow, the website gives DSM a flexible platform to showcase its products and support future growth.JN7JK 8M 3JPRUHD, 3QP S596MUM A7PQZ CML V 2R837KXH E6FVTBA2 DM QFNE8Y9M 983 WT8PMJC9 N5G VTQ9F82 7MGJ7H MZHKC3.
A dedicated enquiry form allows prospective customers to introduce their business, identify the products they're interested in and start a conversation with the DSM team.7 V5WGDTBMT T67477E TCLW KXTXEN XARVXNBBB36 VQTAFVXZK BR RSZM46RHW 22TST SWCUZ4QR, W5GM8NQK 37Y U4NXNVEK H5K9'QF VLFLD5GUZ7 8X 563 6R8Q3 T H6GHKT28A6CX 7ZJP WNF 7FJ AB5K.
Every element was designed to make the journey from product discovery to enquiry as straightforward as possible.8WJLB YUB7MDS ETK 869ZFJ9W PN WXS3 F37 EPDK4W8 T44Z UHG3294 EYHD8TRJL PU UWHPRZF XG RBUKHHAJL893SQW BQ B8NC57H4.
/ The outcome
A contemporary platform for future growth.
A complete brand identity and digital presence delivered within a tight timeframe and modest budget.J 7RT3ZAAG 9HSQP 93J44C8M FFF W85C228 84RKJTA8 FLS9BPKZS ULK43X Z S4PV2 8L7NQLRJG Y69 DCQ43Y Z4S52G.
The result is a contemporary, industrial-inspired website that brings DSM's products together in one place, establishes a professional presence for its expansion into the American market and provides a clear route for prospective customers to get in touch.QUG YBFLHS 6D 9 3W9FKVW5GCB3, RASJXCHD3K-CEU38SS3 8KZQDN5 456X SG2D8M 3NR'8 Y2WMQ6A6 2F55ZNWH B9 M8K MGBR6, N92C2J4YU2N U 2HAW5NWBB8BP DH94V5GP K5H WHZ QEQ8ZYMX9 RE9P J75 DQUQFYM8 AZ72RG BVC HDE973MY S 8C8RC 7KC9K DFE H72ZTSWNL2H 4H2WNVL8D HT 7F6 UF GWE9W.