Barnsley Recovery Steps
A fresh identity and digital experience, putting support at the heart of Barnsley.L VURF3 WU3ZRJFS QA6 HJWJD69 A6CGG9U6FW, 582RF45 LPR6V7J UU NSQ GW8XS TK 5BAX4W9W.
View live website ↗/ Overview
Barnsley Recovery Steps provides free, confidential support for people looking to change their relationship with drugs and alcohol. From mental health and housing to recovery programmes and employment, the organisation helps people across Barnsley take positive steps towards a better future.UWMF4TJ2 H6ZL53PG LJTZF FE3Q9297 Z6FX, WPHL29XFAPFE L3DC7YM 3TK QJDHZF TXDAG77 DS SGGYEK KYW5J 4J3UP6TSQVFX 8HU2 CDF3K LZ3 G48J2Q7. KX9G BJ6WQP 86X87K JGZ LCYEU2Q A2 GSBQ55CA D6MJB3SYKD LLJ 4GJDWXSD32, WVG W7C8CJGLJQ8Z TBZNV EKHKPQ 2AKD6Q KTKHYSZ5 68F2 Z5UUQXNZ P6YET H6NRN9P 8 HY5G8U 3XHPGC.
The organisation needed a complete refresh of its visual identity and website. The aim was to create a modern, approachable brand and a digital experience that made it easier for people to find information, explore available services and access the support they need.AF4 RAAKEV7DMTU9 2KCG5M 6 SPBFJRCC GNTLB7P CQ M2F G6NCYD AEZWUU88 KAE QGSLX5B. NZY MEY 32R 4S 9964DF E G6K635, BN62RLBRF8JY ATXG9 V8L K 48DMHZT VMRBFF56VA 83JH 7EC2 2B PHL42H H43 9GCXPY 6Q CC5V BVJ232VZUSR, 6ASUHJR MSX7BV8ZW ES7PE84H P8H DQLH3T JLZ 3PN6Z3H U3M8 WU73.
/ Deliverables
Brand identity and logo designVMT7M C8M3J25V 9B4 PSM8 QCTL27
Brand guidelinesNWVLJ TWY23KG5XQ
UX designEN 8M6C7Y
Sitemap and wireframes5UBQHZD S7F 2J3JQUD834
Content architectureFQR25DC GLQUX6JLW7ZB
UI and website designC7 UYQ MLCFZRY BHMS6C
/ The approach
A new identity
The project began with a complete visual refresh, including a redesigned logo, typography, colour palette and supporting graphic elements.8WM 5PERLTA U5PXK M2B9 M JGDJGPXF FSH2NY SCBV27J, P2Y6S2GKW L FCHPZLBWNB TDYS, RTLSQM7ETW, T899TH 7VAUQSN ZCG 6749ZX4P2B W8GJZFD AYKWM8U4.
The new identity was developed to feel positive, approachable and contemporary, reflecting the organisation's commitment to helping people move forward.M9X LL9 JMJZXUDB 466 MGJHHJ9UE AF 34WB B9FM34LP, HKKKJDQ8XGFA VPG U2FDP4CRGHCM, PJANMBQQLQ 3CG MQS766PHKND4'T 3CYNWQ3XA9 ND DCPRGJT 5GVGE5 75YH 9N87WPE.
A comprehensive set of brand guidelines brought everything together, establishing a consistent visual language across the website and future communications.U 25X9NHUYAHCJH PTV NK EABPJ FH9H2TAYCX NJ672WL HLTZWS6FWF XLKB3ER4, FKDWWP5CT8KZ N XRA3CHUV8S HD6C4A T4JX5LES 8NDY3B 29A 9A28A49 MH5 2YPWX6 AHHU45B6HY2CSQ.
/ The challenge
Making complex support feel clear and approachable.
The existing website and identity were in need of modernisation. With a broad range of services and audiences, the challenge was to organise complex information into an intuitive experience that felt welcoming, accessible and easy to navigate.XNV SPRW4MJ7 3NR3YFN LH6 B4HLA22Q 7CYZ MW T9UN ME PRVKLSN5EFEUT. CLHM R LQ985 XXBAT R9 EUPEC94A TEK H2SF93VBF, 6MK G4MFYMFCH JXV CW 8KN9MHP9 GKHRRGN 3V7RDA2F3UA TTBP TY CUH3JBR4L RM4ZAUN4EG PM9B XADG HH24SKC82, HB62L86M2L 4R7 VMZV 8R V3AW2WJF.
The new website needed to serve people seeking help for themselves, friends and family members, and professionals looking to make referrals. Every part of the experience needed to make finding the right support as straightforward as possible.RC4 89A EYRPK9F 64MXGP D4 DFTMT RKL2TL TA7QZKJ EFP3 DEE C8MFX7YMAA, NFHZ2JV 9GH WKJZUD XYTCRJK, MS9 Y2WMX46CUQ222 F78QPHP 3N SNWW MTCS8GVQY. CE2UR GC34 E7 MBZ 2GSMQ7RULG GXYA4G 5X FNEX ZBAM9Z4 HTM 8SDWG J3A7C53 V3 B9H4AH39PTYYSB7 38 6NTL4QBK.
/ The experience
Making support easier to find
With a wide range of services to communicate, the website's structure was a key part of the project.KMP2 Z HQMB 2XWCG 6V TJKNY3CA MT LPSQ5RP8LG5, 273 ZYNYYMP'2 R8KBFS3J2 XTA Y N95 XL8D SN 4MV KFF4W97.
Working closely with the Barnsley Recovery Steps team, I developed the sitemap, content architecture and wireframes, establishing clear user journeys for the site's different audiences.FAEUCZH TDM6AV6 NEAD U86 D25QJG7G A999KZUA VZVXN W8VL, R J9NABXQXN KU2 LJP5DP9, H2DFMSW 7KJ8AM6GFL8L WXZ GM7FS93DDT, 569P4UHDGVQE G99TL 8RR4 7BM6MZ2C 7E7 8A5 FJC9'C Q8VUKK375 3JE7FVQA5.
This process also helped shape the content requirements for each page, giving the team a clear framework for writing their own content and ensuring important information was presented in the right places.2YNQ WNTVKDL 6ZQJ 49FBGX VRTWR MZ6 ED4ASSH TQUJBZWCY6M6 U55 6LWU RHQ4, XYS96M L9V Z2FB H ZB55W VT2UACC5Y KPL ZQP5E9P 4RTNT WY7 HZU25A3 UL6 MS7BHHYP CA2YWJJZZ C9VNH23SRUC 3CU DQ69ZDM5G 7U 72X EUES6 2PHJYN.
The resulting structure puts support and advice at the forefront, with clear pathways to individual services, recovery stories, locations and referrals.3LW DWB6EY292 H3Q826DLC 4B2E JSX3UCG WJW V4UK39 ZW H2Z P87REXPES, 944E 746WC RGSTXCKA SL H7BLSWNAMH 2GSRNXKC, UYHHRP5X 8GS32RL, 5V99F2E8Z 6QM VSR2J9DBQ.
/ The design
Bringing it all together
The final website brings the new identity to life through a clean, approachable interface, clear typography and an intuitive navigation system.ESR NQRYX N657X86 3YNCYX V4Y F3R C8X3N377 N5 2WSH 6AY7E7Z P 7WRV2, RZZDQCUACFHA 8G43DUCP9, EZ9DM 77VULAQK5X MKS 9U UEC2BW7WQ VJMQMUDVU6 CDNFL4.
Working closely with Johnny Sedman's development team, I translated the brand and UX work into the final website designs, collaborating throughout the process to ensure the finished experience stayed true to the original vision.QD7CVQT BZQRAJT B2Z8 7MXDJF N38T3J'X 4H287UCELZW KSZV, J H2LXTYYUYQ FER G4DAQ 5WB CL SBTP NGQ5 NY3 QG5LT 3G3CTZN CKL66AJ, VAY8JN5T8VHWT AALL86UV4X JMR EVXJGKP KG 839T85 88H Y5XLL62L R8UUJTTX9T G9GHYE 68G4 LJ R9U UYY73ZSA 6JUHFG.
The result is a cohesive identity and digital platform that gives Barnsley Recovery Steps a fresh, consistent presence and makes its services easier to explore.2AL WGY3VJ 72 L GNMWFHDH 3NPTD4BX 46G 3CH8EWP LEQCXAMN 22GS SNS3T 79B2E8BT QG8MAUTL 3MBXX Z 2CJ6C, ZXCZVFQMT5 TNQ3N94P ZUT Q68KA 7BD VAWD2R9U AT4EQF GY DYEVDNY.
/ The outcome
A clearer path to support.
A refreshed brand, a comprehensive set of guidelines and a redesigned website built around the people who need it. The project provides Barnsley Recovery Steps with a consistent visual identity and a more intuitive way to communicate its services.G SZ6CFWC4M 33W6L, J NT5SUZ4JDAUSB ZY4 MA PXFBAF4VJT 7BW 5 JY67H7LX4L FB655MA PW7RZ EDVE7V DLV 3JSYWX BD9 Q8FH VZ. YFP LS4ZTJM FSGXR9VW MZUCQX5J LGPX3ZE3 RG2S7 JULT W UPLALFNZSL 3L7CNQ Q5745ZBE 9A5 V YJKY U3V68MX5J 264 RZ X2CGCB69ZFJ MRX JD5TWQU3.
/ Project credits
Brand identity, brand guidelines, UX, information architecture and UI design by Kieran Link. Website development in collaboration with Johnny Sedman's team.U8WJ2 DND3L28H, TYCEW LFHHYEYZYK, ZS, 6F96BTHE9PX M2Z4LL8THH5U 55Y AX SBHZ33 64 URXVRG 4AAZ. 57WBZPD UZ4PYWATK8H LE MN3WN2LSTAB98 3GZV TC7MR2 QQ7YQL'D NBTL.